Speaker Schedule
M&C Saatchi Group's Open House is a series of eight specially-created virtual seminars (plus one bonus session), hosted by a different M&C Saatchi Group expert every week. They’ll be sharing their industry knowledge on topics like interpreting and writing briefs, crafting amazing ideas, and bringing them to life across multiple channels. Discover what’s on offer below.
The live webinars will run weekly at lunchtime. Can’t join us for lunch? No worries, all sessions will be available to watch (or rewatch!) throughout the course.
Session 1: Welcome to Open House & Intro to Account Management
Wednesday, 4th September 2024
12:00pm – 1:00pm
A special introductory double session: CEO Justin and Open House recruit Xavier will take you through the different agencies and their roles, sharing their passion for marketing and advertising.
Following that, Marcelo and Am will delve into client service, covering everything from collaborating on great work to handling challenges.
Session 2: Strategic Thinking
Wednesday, 11th September 2024
12:00pm – 1:00pm
Strategic heads Robin, Max, and Remi will guide you through how they write creative briefs by uncovering insights, driving informed solutions.
Session 3: Creativity & Storytelling
Wednesday, 18th September 2024
12:00pm – 1:00pm
Discover how creative leaders Emma and Edwin define their process and craft ads. They'll showcase their innovative approaches and highlight their favourite campaigns.
Session 4: Brand Experience & Design
Wednesday, 25th September 2024
12:00pm – 1:00pm
Creative Directors Sionen and Sumita will show you what makes an exceptional customer brand experience that aligns with a client's business goals. They'll also explore how to create environments customers love to engage with.
Session 5: Production & Project Management
Wednesday, 2nd October 2025
12:00pm – 1:00pm
Production and Operations gurus Gemma, Mitchell, and Jason unpack their roles - overseeing campaigns and resources, all while keeping the momentum going to meet tight deadlines effectively.
Session 6: PR, Social & Content
Wednesday, 9th October 2024
12:00pm – 1:00pm
Krystyna and Clement discuss ways to create campaigns centered around people's passions, niche or broad. This week's seminar dives into the For You page, influencer events, and even your favourite sports.
Session 7: Media & Performance
Wednesday, 16th October 2024
12:00pm – 1:00pm
Georgia and Jonathan highlight the critical role of media in ensuring ads are seen where they matter most. They will emphasise why every placement in media buying is intentional, and how the creative and technical aspects work together.
Session 8: Data & Insights
Wednesday, 23rd October 2024
12:00pm – 1:00pm
James and Olivia delve into the critical role of data in modern advertising campaigns. Join this session to grasp the impact of data in shaping marketing strategies.
Session 9: Smashing into the industry - BONUS Session
Wednesday, 20th November 2024
12:00pm – 1:00pm
You've smashed into Open House - now it's time to smash into advertising. From approaching agencies to acing interviews, this special bonus session has you covered.
If the Australian timezone doesn’t work for you, you can join our UK/USA program.